FAQs

CPA stands for Cost Per Acquisition and means the amount of money that a company spends to acquire a new customer or sale. There are several ways to calculate CPA, but the most common method is to divide the total cost of acquisition by the number of new customers acquired or sales made. This provides a clear picture of how much each new customer or sale costs the company on average. 

CPA stands for Cost Per Acquisition and means the amount of money that a company spends to acquire a new customer or sale. There are several ways to calculate CPA, but the most common method is to divide the total cost of acquisition by the number of new customers acquired or sales made. This provides a clear picture of how much each new customer or sale costs the company on average. 

Google AdWords is a type of SEM (search engine marketing) that allows you to place ads on Google.com and its partner websites. These ads are typically displayed when someone uses Google to search for the product or service that you offer.

Google Shopping is an online shopping platform that allows users to search for and purchase products from online retailers. It is a part of Google’s e-commerce services, which also include Google Wallet and Google Checkout. Google Shopping was launched in 2013, and is available in over 30 countries.

ROAS, or return-on-ad-spend, is a metric that calculates the profitability of your online advertising campaigns. To calculate ROAS, simply divide your total revenue by your total ad spend. This will give you a percentage that indicates how much profit you’re making for every dollar you spend on advertising.

For example, let’s say you have a total revenue of $10,000 and you’ve spent $1,000 on advertising. Your ROAS would be 10 (10,000 / 1,000), meaning you’re making $10 in profit for every $1 you spend on advertising.