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What is Google Adwords?

Category: About Google Advertising

Google AdWords is a type of SEM (search engine marketing) that allows you to place ads on and its partner websites. These ads are typically displayed when someone uses Google to search for the product or service that you offer.

AdWords allows you to target your customers in a variety of ways, including by keyword, location, language, and even the time of day that they’re searching.

You can also use negative keywords to make sure that your ad doesn’t show up when people search for terms that are not related to your business.

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