CPA stands for cost per acquisition and refers to the amount of money that a company spends to acquire a new customer. This can include advertising, marketing, sales, and other related costs. The goal of CPA is to minimize these costs in order to maximize profits. Acquiring new customers can be a costly endeavour, so it’s important for companies to carefully consider their CPA when making business decisions. There are several ways to calculate CPA, but the most common method is to divide the total cost of acquisition by the number of new customers acquired. This provides a clear picture of how much each new customer costs the company on average. Reducing CPA is an important part of many businesses’ growth strategies.
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