If you run a website or online business, you’ve probably heard of Google AdWords. But do you know exactly what it is and how it can benefit your business? In this article, we will cover the main points of Google Adwords and explain what ads can do for you and your online success.
What is Google Adwords?
Google AdWords is an online advertising system utilised by digital marketing that allows businesses to display ads on Google through search and display on its partner websites.
This gives advertisers the ability to instantly appear on the first page without having to work on extensive SEO campaigns.
You’ve probably seen both of these types of ads before, and in some cases, not even realised that they were ads in the first place. The beauty of advertising through Google is that it integrates so well and looks organic. Ads can appear in searches, displayed on third-party websites, shown on YouTube and even appear in Google Maps.
How Does Google AdWords Work?
Google AdWords is a pay-per-click (PPC) advertising platform. When you create a campaign in Google AdWords, you choose keywords and phrases that you want your ad to show up for.
You only pay when someone clicks on your ad, hence the name “pay-per-click.” You can set a daily budget for your campaign so that you don’t overspend, and you can also bid on how much you are willing to pay per click. The amount that you bid will determine where your ad appears in the search results.
Search ads and Display ads
Search ads are used when potential customers perform a search through Google for a word or keyphrase they are looking for. You bid against your competitors for the top position on the results page, which increases the chances of your ad being clicked. While display ads appear on sites across the Google Display Network, either as text or image-based ads.
With Display ads, you’re able to reach customers who may not necessarily be actively searching for your product or service. You can still target specific audiences with Display Ads, and this may help to grow your customer base more than search ads alone.
PPC vs CPA and ROAS
There are different types of bidding you can use with Google Adwords. PPC or Pay-Per-Click is a basic form of bidding where you tell Google how much you are willing to spend per click. This is great for certain campaigns where keyphrases or keywords aren’t competitive.
On the other hand, CPA or Cost-Per-Acquisition bidding allows you to give Google a dollar amount for every conversion goal you set. For instance, if you tell Google that you’re prepared to spend $30 in advertising for every sale that you get, Google will try to achieve this for you using AI.
Similarly, ROAS (Return on Ad Spend) will work the same, but rather than aim for a specific cost per sale or lead, ROAS will try to give you an even return on ad spend based on the conversion value.
Increase Your Brand With Youtube Ads
Youtube is the largest social video platform and the second-largest search engine. With Google ads, you are able to publish your videos to Youtube as either skippable or non-skippable videos, which are shown before other videos and in-stream.
Whether you’re targeting a specific audience or trying to reach out to millions of people at once, YouTube advertising can achieve this. Brand awareness through the use of videos in your digital marketing strategy also improves your other campaigns too.
How can Google ads help my business?
The main goal of using Google AdWords is to generate more leads for your business by increasing your visibility online.
When a potential customer searches for a product or service that you offer, your ad has the chance to appear at the top of the search results. When people see videos about your business on YouTube, it builds brand trust. When your ad appears, it creates awareness for your business and can lead to more website visitors, phone calls, and, ultimately, customers.
Google AdWords can be an effective way to grow your business by increasing your visibility online. When used correctly, Google Adwords can help you generate leads and drive traffic to your website or landing page. If you have a well-designed website or landing page with a strong CTA, then you have a good chance of converting website visitors into customers.
If you’d like any help getting started with Google Ads, please contact us; we’d be happy to help! We are also offering a free $600 credit to new sign-ups!