AI Search
AI search optimisation for Melbourne businesses
More people now ask ChatGPT, Google’s AI Overviews, Gemini, Perplexity or Copilot before they ever click a website. If those tools don’t know your business, they recommend someone else. We help Melbourne businesses get found, and named, in AI answers, using the same honest SEO work that gets you found on Google.
Certified partners
The shift
Your customers are getting answers without clicking
When someone asks “who’s a good accountant in Richmond?” or “how much does a new roof cost in Melbourne?”, AI tools now write the answer for them. Sometimes they name a few businesses. Sometimes they link to a source.
If your website is hard for these tools to read, or doesn’t answer the questions customers really ask, you’re left out of the answer. You can rank well on Google and still be missing from the AI summary above the results.
People call this GEO (generative engine optimisation) or AEO (answer engine optimisation). Whatever the name, the goal is simple: when someone asks about what you do, your business should be part of the answer.
Our approach
What we do
Check where you stand.
We ask the AI tools the questions your customers ask and record whether you’re mentioned, who is mentioned instead, and which sources they use.
Fix the technical basics.
We make sure search engines and AI crawlers can reach and read your pages, that your site loads fast and that nothing important is blocked. See our technical SEO service.
Write answer-first content.
We rework your service pages so each one answers a real question clearly in the first few lines, with prices, timeframes and steps where you can share them.
Add structured data.
We add schema markup (code that tells search engines who you are, what you offer, where you are and what your FAQs say) so your details are easy to pick up correctly.
Strengthen your local details.
We keep your business name, address and phone number the same everywhere, and tidy your Google Business Profile and reviews. AI tools lean on these signals. See local SEO.
Track the results.
We report on AI mentions, visits from tools like ChatGPT and Perplexity, and your Google Search Console data, not just rankings.
Process
How it works
01
Free SEO audit.
Tell us about your business and we’ll review your site, your Google presence and how AI tools describe you now.
02
Plan.
We show you what’s holding you back and what to fix first, in plain English, with a clear monthly cost.
03
Fix and write.
We fix the technical issues, update your key pages and add the structured data.
04
Build trust signals.
We help you get more genuine reviews and consistent listings, and make sure your expertise is easy to see.
05
Measure and adjust.
Each month we re-ask the same set of questions in the AI tools and report what changed.
Who it’s for
Who it’s for
AI search work suits businesses that:
- ✓Already get enquiries from Google and want to protect them as AI answers take more clicks
- ✓Sell services people research before they buy, like trades, professional services, health and fitness, and ecommerce
- ✓Want to show up for local searches across Melbourne
- ✓Have a website that’s slow, out of date or hard for search engines to read
If your website isn’t ready yet, we’ll tell you upfront. Sometimes fixing or rebuilding the site comes first. AI search also works best alongside regular SEO, so we usually look at both together.
Case study
50% → <3%
Bounce rate, NC Fitness
Real results, not promises
NC Fitness (fitness equipment ecommerce)
- The problem: a slow site and visitors leaving before they shopped.
- What we did: sped up the site and improved the mobile shopping experience and suburb-level SEO.
- The result: bounce rate dropped from 50% to under 3%, and mobile shoppers could buy without friction. Read the NC Fitness case study
We won’t promise you the top spot in ChatGPT or Google. Nobody can honestly guarantee that. What we can promise is clear work, plain-English reports and honest advice.
Reviews
What our clients say
FAQ
Common questions
Can’t see your question? Call us on 1300 322 971.
What is AI search optimisation?
It’s making your business easy for AI tools like ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot to find, understand and recommend. It’s also called GEO or AEO. In practice it means clear content, sound technical SEO, structured data and strong reviews.
Is this different from normal SEO?
It builds on it. Google’s AI Overviews draw on pages Google can already find and trust, so normal SEO is still the starting point. AI search adds answer-first content, more structured data and tracking of AI mentions.
Can you guarantee we'll appear in ChatGPT?
No. Nobody controls what AI tools say, and anyone who guarantees a spot is not being straight with you. We improve the signals these tools rely on and track whether you’re mentioned more often.
How long does it take?
Technical fixes can be done in weeks. Mentions in AI answers usually build over a few months, as the tools pick up your updated pages, reviews and listings. We report monthly so you can see the progress.
How much does it cost?
It depends on the size of your site and how much needs fixing. Our SEO retainers start from $2,200+ per month, and AI search work is usually part of that. The free SEO audit gives you a clear quote first.
Do I need to sign a long contract?
No. There are no lock-in contracts. We explain the scope and cost up front, and you can stop any time.
Free SEO audit
Find out how AI tools see your business
Get a free SEO audit and we’ll show you where you appear in Google and AI answers, and what to fix first. We’ll get back to you within one business day.
Design Box Digital, 711/1 Queens Rd, Melbourne VIC 3004 · 1300 322 971
