Digital Basics Episode 1: Your Website Is a Salesperson, Not a Brochure
Your website looks great, so why isn’t the phone ringing? In the first episode of the Design Box Digital podcast, Tristan Brunsdon, CEO of Melbourne agency Design Box Digital, explains why so many small business websites act like brochures when they should be working like your best salesperson. You’ll hear the five things great salespeople do and how each one shows up on your site, the seven most common website mistakes, and a 10-minute self-audit you can run today using just your phone.
In this episode
- The difference between a brochure website and a salesperson website
- Why the first screen of your homepage has to answer three questions: what you do, who it’s for, and what to do next
- How to make your services and your offer clear, beyond just “contact us”
- How to answer customers’ worries about price, timing and service area before they ask
- Building trust with real reviews, real photos and proof of your work
- Calls to action that actually get people to call, book or buy
- Why speed and mobile matter more than most owners think
- Seven common mistakes, from vague wording to never measuring enquiries
- A seven-step, 10-minute website self-audit
Chapters (approximate, so check them against the final audio)
- 0:00 Cold open
- 0:50 Welcome and what this show is about
- 3:40 Brochure vs salesperson
- 9:15 Five things great salespeople do, and your website should too
- 19:15 Seven common website mistakes
- 24:05 The 10-minute self-audit
- 28:10 Recap
- 29:25 Your one action this week
- 30:10 How Design Box can help, and what’s next in episode 2
Your one action this week Do the five-second test. Show your homepage on your phone to someone who doesn’t know your business and ask them what you do, who it’s for, and what they should do next. If they can’t answer, rewrite your headline in plain English and put one clear button right under it.
Resources mentioned
- Google PageSpeed Insights, Google’s free tool for checking how fast your site loads
- Design Box Digital, for help with your website, SEO or Google Ads
Next episode: What makes a website convert, covering page layout, headlines that work, and the little details that get people to pick up the phone.
