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September 2026 spam update (released 24 September, up to two weeks, fourth spam update of 2026): Google Search Status Dashboard, Keywords Everywhere, Search Engine Roundtable
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Core update recovery of three to six months (attendee recap, not a Google statement), Gary Illyes at Search Central Live Barcelona: Keywords Everywhere news feed, Search Engine Journal
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Google guidance on fact-checking AI content and fabricated author profiles (1 October 2026): Google Search Central updates, Search Engine Journal
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Generative AI performance report, worldwide rollout from 31 August 2026, impressions only: Google Search Console Help, Google Search Central Blog, Relevant Audience
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Search generative AI control in Search Console settings: Google Search Console Help
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AI Overviews on 80 to 90 per cent of tracked branded queries (DemandSphere, as reported): Keywords Everywhere
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Gemini adds U T M parameters to links: Search Engine Journal, Position Digital
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GA4 AI Assistant channel and custom channel group setup: Storylane, Darwin Apps
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Google Business Profile four-day review window, spam review emails, post guideline changes, scam photos: Loop Digital, Ignite Visibility, Sterling Sky
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Business Profile post view counts return globally: Search Engine Journal SEO Pulse
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Shopify agentic storefronts and AI shopping channels: Search Engine Journal
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ChatGPT 1.2 billion weekly users, GPT-6.1 Sol, ChatGPT ads, Lightspeed study, Chegg and Penske dismissal, Gemini plan changes: Keywords Everywhere, Position Digital
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Cloudflare Pay Per Use and Monetisation Gateway beta; Google publisher pilot payments: Search Engine Journal
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AI lab safety developments in September: Reuters, Ten days that changed the course of AI, TechCrunch
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RBA cash rate increase to 4.60% (29 September 2026), next decision 3 November: RBA, ABC News
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NAB Business Survey, August 2026 (conditions minus one, confidence minus eight, Victoria down thirteen points): Broker Daily, NAB Economy and Markets
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Privacy Act automated decision-making disclosure from 10 December 2026; small business exemption removal not yet legislated: Scale Suite, Epic IT
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