Google Ads is the auction that sits above the organic results. You pay for the click (or, on some formats, the impression). That is media spend, billed by Google. If we run the account, that is a second invoice: a management fee. They are not the same bill. We do this from Docklands. We do not sell a #1 organic ranking through Ads.
TL;DR
- Search is the usual Melbourne start: high-intent queries, tight negatives, a landing page that can take the enquiry.
- Shopping needs a clean Merchant Center feed. Display is easy to waste. Performance Max without conversion data is a spend hose.
- CPC bands you see in US blogs are not a quote. Legal and medical cost more than a suburban trade. We will not pretend $10 a day runs a CBD auction.
- Fake clicks and a slow page cost more than CPC. Ask about invalid traffic before you scale.
- Ads stop when spend stops. SEO compounds. Most accounts we keep use both.
What to run first
Search. Exact and phrase on the jobs you can actually fulfil. Negatives every week. Brand in its own campaign so PMax cannot eat it.
Then, if the data is clean: Shopping for product retailers; YouTube only with a real brief; PMax after 30–60 days of conversions you trust. If tracking is broken, automation will confidently buy the wrong thing.
What we will not do
- Set and forget. Auto-apply every Google recommendation.
- Broad match with no negatives on a new account.
- Send paid traffic to Wix or Squarespace. We refuse those as a build platform.
- Promise a CPA before we have seen the landing page and the auction.
Talk to Docklands
Call 03 9067 5679 or 1300 322 971. Ask what you will pay Google versus what you will pay us. Design Box Digital, 611 Flinders Street. In-house. No #1 guarantee.
