This used to be a 2025 calendar. It is September 2026, so here is the year that is actually on the clock. Use it to plan Shopify and WooCommerce campaigns from Docklands — not to invent a sale every Tuesday.
The old URL still says “2025”. Leave it. A new slug for the same dates is wasted SEO. Title and dates below are 2026.
Fixed dates (Australia)
- Australia Day — Monday 26 January 2026
- Easter — Friday 3 April to Monday 6 April 2026
- ANZAC Day — Saturday 25 April 2026
- Mother’s Day — Sunday 10 May 2026
- EOFY — run-up through June; financial year ends 30 June 2026
- Father’s Day — Sunday 6 September 2026
- Black Friday — 27 November 2026
- Cyber Monday — 30 November 2026
- Singles Day — 11 November 2026
- Boxing Day — Saturday 26 December 2026
Platform sales we can date
Afterpay Day 2026 ran Thursday 19–Sunday 22 March, then Thursday 13–Sunday 16 August (Afterpay’s own merchant calendar). If you missed August, the next one is a 2027 brief.
Click Frenzy: the company went into liquidation in March 2026. Do not plan stock or ads around a Main Event that may not exist. If a retailer still uses the name, treat it as their own promo, not a national calendar.
What to actually do on the store
- Landing URL that matches the sale. 301 the leftover “/eofy-2025/” junk.
- Merchant Center and feed stock before you boost Ads. A 404 on the hero SKU is how you buy expensive clicks.
- Email and Ads from the same offer. Do not run three discounts that fight.
- If the theme cannot take the traffic, that is a Shopify vs WooCommerce and rebuild conversation, floors from $7,000 ecommerce.
Talk to us
We build and advertise Australian stores from Docklands. 03 9067 5679 · 1300 322 971. Design Box Digital, 611 Flinders Street.
